Social media and big brands

Social media marketing is considered to one of the most important marketing techniques that exist in marketing today. Social media has revolutionised the way we do marketing it not only covers the traditional way of doing marketing and its features it brings along customer service and communication along with it which has changes the way people do things in marketing. It has made way for two way marketing. In traditional marketing where only the retailer would say and others would listen now consumers communicate with each other and brands are bound to listen.

But even with so much advancement in the world of marketing there are few big brands which have not changed the way they do marketing. They are still doing marketing the traditional way of television advertisements and catalogue supply for example brand like Woolworth and chadstone shopping centre don’t have a proper company managed fan pages on face book or any kind of marketing is done with the use of social media. Is it because they are already an established brand and don’t see any uses or don’t see social media bringing any kind of changes to the environment.