Monday, 17 October 2011

Google + and business


Google plus is a new addition to the world of social networking sites. Whilst there are lot of debates on if Google +will become a successful social networking site many marketers feel that it is a much better option for a business to markets its goods and services.
Lots of marketers feel that Google + will be more advantageous to the business than any other existing platform. They feel that just with the current features business will be able to do target t market activities and advertising using circles. With multiple video chat option or Hangouts it will allow to target with customers individually and provide a more interactive and personalised approach to problem solving and by using multiple chat option business will be able to conduct exclusive workshops or to roll out exclusive promotions to VIP customers.
Perhaps the most useful of all Google Plus’ features is +Sparks, which allows users to suggest news stories, videos, photos, and more to specific users or groups rather than automatically posting it to everyone. This allows for targeted marketing opportunities by focusing on those users who would find your content most useful.
All of these advantages even before Google + has yet to launch its much advanced options specifically designed for business.
Lot of social media experts feel that users of Facebook have become more attached to the platform to notice or change to Google + or any other platform. But all this said and done there is also a saying that when lot of good things exists in something sooner or later it is bound to gain audience. Will this be the fate of Google + only time will tell.

3 comments:

  1. Time will tell, but I stick with my view on G+, it will become successful and very much so! just give it time. I am also looking forward to seeing the introduction of their business features, I am sure they would have worked out an awesome model.
    Ross

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  2. I believe in G+ too. As soon as they introduced their features what happened? Facebook copied. This is only the beginning of G+ and Facebook seems to try to do everything to prevent the boom for G+ but how long can they do it for? I have a feeling that there's so much more to come with G+ and I'm very interested to see what happens with the businesses.

    Google has the benefit of integrating so many applications into G+ (YouTube, Blogger, Google Earth etc...) which will surely play a role with G+.

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  3. i agree with both you guys. but one thing that still concerns me is lot of people are interested in Google+ and have a profile in it but don't seem to be really active users of the platform.

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