Wednesday, 21 September 2011

Social Media and Reality television


Social media has become the latest place for talent exposure. It has become a new place where media, music and many other industries turn to for new, interesting and unique talented people every day. Social media websites like YouTube have become a mirror for reality television shows in terms of finding new talent and giving them the right amount of recognition that they deserve.

In recent times, more and more raw talent has been discovered and appreciated on social networking sites in comparison with reality television's undersized participants and winners.  Websites like YouTube and Facebook have out grown reality telivision  so much that its producers are using social media to increase the number of viewers for their shows, some of them being survivor and the apprentice. Another success of social media over reality shows is its winners are identified much in advance on websites like Facebook and YouTube based on its page views and video likes even before the show has reached half way sometimes, which cuts down the viewer ship of the show. All this is the result of television's limited participants and the time limit on the show which does not exist on YouTube and Facebook.  YouTube and Facebook not only provide's people with a platform to showcase their talent but allows them to grow and develop their talent based on the feedback that they get from their viewers. People might do the simplest thing and call it a talent because no one is able to copy them, but even that can bring fame to anyone - such is the power of social media in today's world.

It’s safe to conclude by saying that social media rules the world of talent hunt and development. It certainly seems to be everyone’s first choice for finding talents and absorbing them into media, music and related industries. YouTube has become the future of reality television.