Reputation Management in Social Media Marketing:

Social media is the cost effective way of leading the brand in any direction the company would prefer.  Giant brands like   Pepsi has decided to switch from the traditional ads on TV in favor of social network promotion online. $20 million worth social media promotional campaign, which involves competitions, is their next plan. A paid social media campaign might set back up to $10,000.00 per tweet. But the whole point of using social media is to get exactly the same result without such big investment through effective campaign. Some strategies to develop an effective campaign are as follows:

 Set up a Facebook Account:

All social media campaigns begin with opening an account and following best practices to make sure that the new network is not  pushed away .Creating a Facebook Group and Fan Page for the product or service is the 1st step. ‘Don’t beat people over the head about it, but share useful content and build friendly networks and your reputation will take care of itself. If you do a good enough job of this you could even find that a few of your friends are prepared to put themselves on the line to defend your reputation.’

 Get a Twitter Account:

Twitter is another of the best reputation management tools of all social media platforms.   Different Twitter Search tools are efficient enough to monitor what people are saying about the brand. Addressing different comments based on their polarity is as well very easy if using the twitter tool. Building fantastic friend networks helps to define a honor line for the brand.. Twitter conversations are often indexed, hence, comments can be searched through the engines, and not just through 3rd party Twitter tools.

 Use Digg and You tube

Creating a story as well as arranging a newsworthy event to hit the first page of Digg, the half job is done.’ Online this is like making the front page of the NYTimes’. Then  to keep the buzz on for a while keep on posting interesting and participative videos on you tube . this tool will give the brand a continuous engagement of the audience.

Get Blogger to write Blogs:

Getting some popular bloggers to write about the brand gives a brand a good reputation as well.  It also generates continuous comments and engagements.  This tool can be utilized to get to the cognitive part of the audience as well to keep the buzz going.

 This is how even small companies can take the advantage of social media marketing by mixing and matching different tools to build their brand.  There are different measurement tools as well to measure the ROI  of the total investment as well such as streams of  comments both negative and positive, number of fans , number of views, etc and at the end the sales volume.