Business and social media tools

Lot of business exist on social media platforms, but not all of them know how to actually use that data or monitor the usage and use it to market their brand. Lot of brands do not have an idea what its fans are looking at in their page and have no idea what they want to meet their needs and make social media marketing working for them.

In a recent summit by social media experts the listed out various tools that could be used to make social media marketing easy. One of the tools was social bakers this can be use to get useful stats from social media platforms like Facebook and LinkedIn. It is a paid service which monitors the brands Facebook page. But also provides with useful stats for free

Another such tool is kurrently, this allows you to monitor what information is being shared on the social media platforms in real time Companies can capitalize on just-in-time marketing and social CRM opportunities like never before by using this type of data.

Another important tool is to find out what is happening on the web or social platforms with regard to your brand or your competitors is to use blekko.  Here you can select the sites you want to search with Blekko. You can create “slashtags” for groups of URLs, friends, experts and communities and you can “slash in” what you want and “slash out” what you don’t want to search.

All this leads us to one question even with the existence of such tool why do the companies fail to manage their social media presence effectively and use it for their advantage. Is it the budget or do companies still believe in traditional advertising.